I Just Got Google+ and These Are My Thoughts About What It Might Be. Also, if You Want an Invite, Let Me Know.

social media

I haven’t tried it yet, but I’m excited.

Two days ago, I did a 15 minute video blog about why I thought Google may have finally found a way to do social and to drive a wedge in the Facebook monolith.  The video quality wasn’t great, so I’ll summarize here:

The Circle:

From all the previews I’ve seen, the Circles feature looks really promising. I’ve always wanted an easy, intuitive, built-in way to share certain things to specific groups, and I feel like Facebook’s lists and groups are too cumbersome, mostly because they were an afterthought.  By all accounts, Google+ was built around the Circles concept.

Nativism:

Google users don’t need to opt into Google+ or rebuild their entire social graph.  Google+ is a social layer, the big picture of all the other services combined (see black bar).  If you’re already on Google, you’re already on Google+ (once it rolls out to you).  Because so many of us who work in creative fields or freelance use Gmail as a professional address, Google+ is a natural place to begin drawing circles around what we want to share privately, with friends only, with family, and with bosses, coworkers, and clients.  This may mean that adults who are already using Gmail will be the early Google+ adopters and will use it for easy sharing to their professional and social graphs. Which leads me to the next piece:

Grown-ups:

If creatives and other professionals in their 20s-40s make Plus their own, the Facebook demographic  might get much, much younger  This is what happened to MySpace.  Maybe it sounds far-fetched, but Facebook was built for college kids and has been retrofitting for adult use ever since.  Google+ was designed the managing of adult relationships (business, personal, and so on) as a core concern.  It’s different by design.  I’m going to hop on soon and see if I am right.

13 thoughts on “I Just Got Google+ and These Are My Thoughts About What It Might Be. Also, if You Want an Invite, Let Me Know.

  1. Been hearing a lot of good stuff about it, man.

    Glad to here your opinions. I think you’re right, from the looks of it, the 40+ are going to really love this. We’ll see man! If Google can integrate this, and start getting people’s attention, we’re about to see some big shifts out there! I’m watching it all. Thanks for the post, man!

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  2. I’d take an invite if you’re offering!

    The thing that’s driven me away from Facebook is mostly just all the rules that have sprung up around it – being expected ‘to friend’ everyone you meet ‘IRL’, and the perceived slight of not doing so. Eventually my Facebook just became a public profile I maintained as… I don’t know, a creative exercise more than anything. And then it got exhausting. Excited about being able to easily separate various individuals from certain information, and happy to have the blank slate.

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    1. Greetings, Dave, and thanks for commenting!

      I feel the same way about Plus being a blank slate. When I started my Facebook profile, it was personal, but then I thought it made sense to leverage the graph as a professional thing. Plus seems to give me a better way of keeping spheres separate, and it’s a great point about the whole IRL thing!

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  3. “Google users don’t need to opt into Google+ or rebuild their entire social graph. Google+ is a social layer, the big picture of all the other services combined (see black bar). If you’re already on Google, you’re already on Google+ (once it rolls out to you).”

    I am not sure this is accurate. If you already use gmail, google+ will suggest people to add to your circles based on your contacts, and they certainly intend to integrate tightly with other google services. But did you mean something more significant than that?

    Note that “you don’t need to opt into Google+” is exactly what doomed Google Buzz.

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    1. I don’t think I meant anything more significant necessarily. I was thinking about the fact that by virtue of being a Google user, you’ll have the +Chad option at the top of your bar by default once you accept an invite or, soon, even without an invite, and the other services in that bar make the sharing aspects of this social network intuitive and easy. As far as the the other services themselves go, Larry Page says he sees each of them as stars, and when you pull back far enough, you see the constellation (the whole Google experience). Google+ isn’t the constellation, per se, but maybe it’s the lines that connect the dots.

      Buzz was bad because of not having to opt in, and that was mostly from a privacy standpoint, but Plus seems to exist because of privacy concerns, don’t you think?

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  4. I agree with your grownup point. I also think facebook has become more of a way to get to know people. It was designed to list interests and favorite music, movies, etc. Google+ isn’t interested in that in quite the same way. It’s more interested in connecting people than defining them (if that makes sense). I also think Google+ has a key advantage now in that profiles belong to people. I hope it sticks with that and doesn’t encourage every product in the world to have a page, like facebook, so that “liking” something means that in between updates from friends I am spammed with updates from non-people trying to sell me stuff.

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    1. excellent points! I’m with you, and I know just what you mean about connecting people rather than defining them. That’s a great way to put it. And they certainly have the connective means.

      I hope they stick with profiles for people, too. That’s part of the more grown-up and professional feel, I think.

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  5. I’d love an invite.

    Facebook pages is part of my social networking strategy, but find it cumbersome and inefficient to manage. Hoping that Google+ can help fill a void and be more user friendly.

    Thanks!

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  6. I am excited to start trying out Google Buzz. Alas, I am still waiting for an invite :*( Google tells me there are far too many, but when I do…I have a feeling facebook will get left behind :D

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    1. I am excited to start trying out Google+. Alas, I am still waiting for an invite :*( Google tells me there are far too many, but when I do…I have a feeling facebook will get left behind :D

      Like

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