“All across the pop culture spectrum, the emphasis on sincerity and authenticity that has arisen has made it un-ironically cool to care about spirituality, family, neighbors, the environment, and the country. And pollsters find this same trend in the up-and-coming generation from which Wampole culls her hipsters, Millennials. A recent Knights of Columbus-Marist Poll survey found that among Millennials, six out of 10 prioritized being close to God and having a good family life above anything else. For those in Generation X, family was still important, but the second priority was not spirituality—it was making a lot of money. Clearly, a change has been underway.”
My friend Jonathan Fitzgerald has been doing a lot of work on the New Sincerity lately. Above is an excerpt from this piece at The Atlantic.
Chris Cocca 
One thought on “Our Ethos Is Sincerity”