In this case, the 2 percent refers to this:
Fortunately for the bottom line, the touch-screen hungry public doesn’t seem to mind: “In a national survey conducted by The New York Times in November, 56 percent of respondents said they couldn’t think of anything negative about Apple. Fourteen percent said the worst thing about the company was that its products were too expensive. Just 2 percent mentioned overseas labor practices.”
So, 2 percent of people responding to that November survey had the dangerous conditions in the Apple production line on their radar. Hopefully, that’s starting to change. Unfortunately, conditions on the ground in China aren’t. Read the NYT‘s huge, detailed portrait of these conditions, published yesterday, here. Thanks to New York Magazine for the heads up. Thanks to Mike Daisey for putting this on America’s moral agenda. We’ve been talking about it here for over a year. When I wrote an open letter to Apple CEO Tim Cook on The Huffington Post after Steve Jobs’ passing, I didn’t know that one of Cook’s former gigs at Apple was “guy in charge of finding the cheapest production lines possible” and “guy who found Foxconn.” Still, Tim, the challenge stands. Change Apple’s ethics abroad, and create your own Apple legacy now.
- 10 Disturbing Apple Revelations (thedailybeast.com)
- Dirty Money (techcrunch.com)
- Apple in China: The New York Times goes for the Pulitzer (nextlevelofnews.com)