An excerpt from “Klout Is Breaking Up With Early Adopters” at The Next Web:
Klout is going after middle-American novice tweeters who might have mentioned a body spray once or twice. With its service, Axe could reach people like that directly in large bunches and give them samples of new products.
How do we know this? Because Klout recently changed its scoring algorithm. People absolutely lost their minds in the comments on the post and on Twitter.
This type of comment was posted over and over again there:
Very unhappy with this change. My score went from 73 down to 53. 20 point drop. I’ve been working for months to increase my Klout score. Please fix this.
This is proof that people who are “working” on being relevant shouldn’t use any type of service. As my good friend Alex Hillman says and has tattooed on his arm, “JFDI”. Just do it, and don’t worry about what you’re getting out of it, and all will be fine.
He’s right, isn’t he? It’s tempting to worry about Klout, to obsess about why your Facebook friend count is down or why someone stopped following your blog. It’s easy to fixate on stats. Just do what you like and do it well. Curate that beauty and be that unique voice.
Also: It can’t be a coincidence that JFDI is just one letter from Jedi.
- Is Klout losing its clout? (digitaltrends.com)
- Why Klout scores are possibly evil (money.cnn.com)
- Klout CEO “We Messed Up On This One and Are Deeply Sorry” (blogworld.com)
2 thoughts on “Drew Olanoff on Klout and Doing Things”
What if what I “like” is being popular?
tweet like you’ve ne’er tweeted before!