Mission: Impossible Burger

A lifelong carnivore, I have, in recent years, moved to a more plant-based diet (chicken is a plant, right?) I’ve even flirted with vegetarianism and veganism to see, in part, how those approaches impacted my personal health. I’ve found what I think works best for my body and metabolism, but I’m always interested in increasing my plant-based protein intake, and I’m fascinated by the efforts some companies are making to produce plant-based meat that’s indistinguishable from the real thing. And, as someone in the food industry, I think this area of the sector is on to something big.

With the recent news that Impossible patties will soon be available at Burger King, I decided to review their current plant-based offering. You can watch that here:

I also found out that White Castle already has Impossible Sliders. Check that out here:

I had my first fast casual Impossible Burger a few days after hitting White Castle. It was absolutely the best of the bunch, though I haven’t reviewed it yet. I went back recently for another, and the establishment was sold out. Even with an up-charge, they’re in high demand.