McDonald’s Had the Solution. It Was Called Chipotle.

business, economics, food, writing

Millennials want authenticity.  Because Chipotle has good food and invests in the kinds of things Millennials care about, they forgive the fact that Chipotle Mexican Grill is not authentically Mexican.  But when McDonald’s has to put out a video defending the authenticity of their chicken as chicken, you have to wonder what else is coming home to roost.

Here.